Rui Simões, resident director at Praça Sony, directed almost 200 shows live from a truck régie. Lou Reed, Caetano Veloso, GNR, Maria Bethânia, Sérgio Godinho, Morphine, B.B. King, Joaquin Cortês, Morcheeba, Maria Joãoand Mário Laginha, Van Morrisson, Fáfá de Belém, Cesária Évora, Urban Species, Ringo Starr, Rui Veloso, Dulce Pontes, Madredeus, Elba Ramalho, etc...He also directed Videocrew, a team of about 40 audiovisual technicians that guaranteed, for 4 months of EXPO 98, the continuity of image at Jumbotron in Praça Sony. He conceived and coordenated the training of assistent technicians of Videocrew.